GDPR | Europcar Serbia Cookie Policy

WHAT IS COOKIE?

When accessing the web site usually the web cookie is downloaded and this is actually the database that consists of letters and numbers. The cookie is saved in the memory of your device and allows the web site to recognise users when accessing again to the web site. The cookie does not contain any information, but it allows that your web browser can read it, and it can increase the web site service quality.

The cookies database is automatically stored in the memory of the device predefined for the storage of cookies database and each of them contain following:

  • Name of the server from which it is sent
  • The duration of the cookie
  • Value - usually randomly selected unique number

Web site that has sent the Cookie can recognise you when you come back to the web site or you are moving from page to page. Only server that has sent the Cookie can read it and use it.

Primero Rent a Car D.O.O. (in further text Europcar Serbija), collects information about your device using this Cookie and similar technology.

This Cookie policy has the aim to describe different kind of Cookies that are used on the web site www.europcar.rs, controlled by Europcar Sribija.

This Cookie policy should be read together with Privacy Policy.

WHAT KIND OF COOKIES IS USED BY EUROPCAR AND FOR WHAT PURPOSE?

Europcar Serbia uses different types of cookies for the following purpose:

  • Essential Cookies - this cookies are strictly related to the correct functionality on our web site;
  • Functional Coookie - Europcar Serbia uses these cookies to provide you with the specific functionality of our site, and make easier navigation and selection of goods/services;
  • Analytical Cookies - this cookie allows Europecar Serbia to analyse the usage of our website by our users, in order to provide higher quality of the web site;
  • Advertising Cookies - this cookies are used in Europcar Serbia and our marketing companies for measurement of the efficiency of our campaign.

Europcar Serbia uses cookies for:

DESCRIPTION/ PURPOSE COOKIES PERSISTENT / SESSION COOKIES DATA TRANSFERS OUTSIDE THE EU
Essential Cookies

These cookies are essential for Europcar Serbia to ensure the proper functioning of our website and the security of its environment. Without these cookies, we cannot memorise the choice you make and the information you provide during the booking process on our website and we are not able to proceed to your booking.

For this purpose, Europcar Serbia collects information about:

  • the details of the choice you made during the booking process (e.g. regarding the vehicle, location);
  • the information necessary for your booking (i.e. station, date of the rental pickup and return, vehicle type, extra).
 Essential Cookies (PHPSESSID) Session No
Functional Cookies

These cookies are essential for Europcar Serbia to ensure the functioning of the privacy center and memorize your cookies settings.

  • online chat to provide you online assistance;
  • recording of your preference (language, station, etc.);
  • classification of products/ services depending on various criteria (sales performance, most popular, time and place of the search, etc.).

For this purpose, Europcar Serbia collects information about:

  • the use of the online chat;
  • the choice you make regarding your navigation preference (e.g. language, station, etc.).
 Europcar functional cookies (DotcarClient, EuropcarLocale) Persistent No
Analytics Cookies

These cookies allow Europcar Serbia to analyse how our customers use our website in order to track its performance, enhance its quality and your navigation.

For this purpose, Europcar Serbia collects information about:

  • the number of users navigating on our website;
  • the pages of Europcar Serbia website most visited;
  • the number of error messages that might occur when navigating;
  • the loading time of our website pages;
  • the visitors country of origin;
  • the visitors device/browser you use
  • the type of products/services purchased;
  • the interactions on tests Europcar Serbia may realise on specific sections of the websites (e.g. to calculate the number of visitors, the number of "click");
  • the interactions with other customers' comments (e.g. the number of comments per products, the number of views of the comments, the purchases of products with comments, etc.).
 Google Analytics Persistent Yes
Advertising Cookies

These cookies are used by Europcar Serbia and our marketing agencies to measure the effectiveness of our media advertising campaigns.

For this purpose, Europcar Serbia collects information about:

  • the number of users navigating on our website;
  • what advertising has been displayed during your navigation;
  • whether you have click on the advertising or not;
  • whether you have purchased an advertised products/services;
  • sales statistics.
 Google Adwords/ Remarketing Persistent Yes

FOR WHAT PERIOD WILL EUROPCAR RETAIN THE COOKIES?

Europcar Serbia is using "persistent" and "session" cookies:

  • Persistent cookies are cookies that remain stored on your device from one visit to another, until they expire or until you request their deletion
  • Session cookies are cookies temporary stored on your device and automatically deleted when you leave our website.

You will find below a list of "persistent" Cookies used by Europcar and the relevant retention period.

COOKIES PERSISTENT / SESSION COOKIES RETENTION PERIOD
Essential Cookies Europcar essential cookies (PHPSESSID) Session 30 min
Functional Cookies Europcar functional cookies (DotcarClient, EuropcarLocale) Persistent 7 days
Analytics Cookies Google Analytics Persistent 2 years
Advertising Cookies Google Adwords/ Remarketing Persistent 13 months

THIRD PARTY COOKIES

Europcar Serbia uses third party Cookies which are Cookies used by third parties when you visit our website.

Third party Cookies used on our website are listed below:

FIRST PARTY COOKIES THIRD PARTY
Essential Cookies Europcar essential cookies N/A
Functional Cookies Europcar functional cookies
Analytics Cookies Google Analytics
Advertising Cookies Google Remarketing

Europcar Serbia would like to draw your attention to the fact that this Cookies Policy does not apply to the use of third party Cookies and that Europcar Serbia is not responsible for the use of information collected through these Cookies by third parties. We encourage you to review the privacy policies of these third parties to further understand the rules applicable to the processing of your information.

In addition, please note that most internet browsers offer the possibility to block third party cookies.

IS THE INFORMATION COLLECTED THROUGH THE USE OF COOKIES TRANSFERRED OUTSIDE THE EU?

Europcar Serbia would like to draw your attention to the fact that information collected through the use of certain cookies can transfer outside of the EU. This can be explained for the reason that some of our providers maintain servers all around the world for a better service quality.

As detailed in section A, it concerns the information collected through the following cookies: Google Analitics, Google Remarketing.

We encourage you to review the privacy policies of these providers to further understand the rules applicable to the transfer of your information.

You can have more information on these transfers by reading Europcar Serbia Privacy Policy

HOW TO MANAGE YOUR COOKIES?

You can enable or disable the use of Cookies and ask for deletion of this information at any time by using Europcar Serbia privacy center available Privacy Policy.

Subject to certain conditions, you can benefit from data protection rights regarding the processing of your personal information, including with respect to Cookies (e.g. a right of access, rectification, suspension). You can easily accept or refuse their use by choosing the appropriate options in the privacy center. You can also withdraw your consent and ask for deletion of this information at any time.

You can have more information on these rights by reading Europcar Serbia Privacy Policy section dedicated to data protection rights.

You can also manage your cookies settings in your web browser. For more information on how to manage your Cookies via your browser, please refer to the specific browser ‘Help’ section’ or click on the relevant link: Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, Apple Safari.

WHO SHOULD YOU CONTACT WHEN YOU HAVE A QUERY REGARDING THE USE OF YOUR COOKIES?

Should you have any query regarding the use of Cookies by Europcar Serbia, please contact: sr.racporue@ecivresremotsuc_SC

CHANGES TO THIS COOKIES POLICY

This Cookie Policy was last amended on the 24th of May 2018.

Europcar Serbia reserves the right to amend this Cookie Policy at any time.

When a change impacts the use of Cookies on Europcar Serbia website, such change will be notified to you and Europcar Serbia will seek again to obtain your consent via the privacy center.